Millennium Post

On revival mode: Major car makers report good domestic sales in September

Others like Tata Motors, General Motors and Ford India, however, reported decline in sales in September during which the 15-day 'shraadh' period, considered inauspicious by some Hindus for new purchases, was observed.

Maruti Suzuki said its domestic sales during the month stood at 99,290 units, up 9.8 per cent from 90,399 units in September last year.

The company's sales were driven by its compact cars, comprising Swift, Estilo, Celerio, Ritz and Dzire, which clocked 43,304 units as against 36,679 units in the year-ago month, up 18.1 per cent. Sales of mini passenger cars including Alto, A-Star and WagonR were down 13.4 per cent at 35,547 units as against 41,061 units in the same month previous year.

Rival Hyundai Motor India sold 35,041 units last month in the domestic market as compared to 30,601 units in September 2013, up 14.5 per cent.

HMIL Senior Vice President (Sales and Marketing) Rakesh Srivastava said the domestic growth was on the back of strong performance of new models, including the new Elite i20 that clocked 8,902 units.

‘In this festive season, we are seeing a significant increase in first time buyers and exchange buyers which is very encouraging as it will accelerate the positive momentum already being experienced in the last few months,’ he added.

Honda Cars India also reported 45 per cent increase in domestic sales in September 2014 at 15,015 units as against 10,354 units in the same month last year.

‘We continue to perform strongly with strong demand for all our models during this festival period,’ HCIL Senior Vice-President (Marketing and Sales) Jnaneswar Sen said.

He added that the company has resumed production of its flagship model Honda City during September 2014 and in coming months, the firm would be able to ensure better availability and timely deliveries to fulfil the huge demand.

Toyota Kirloskar Motor (TKM) said its sales in domestic market stood at 12,552 units during the month, up 4.46 per cent as compared to 12,015 units in the same month last year.

TKM Senior Vice President (Sales and Marketing) N Raja said: ‘We have registered growth this month. The industry is beginning to gradually turnaround. Positive market sentiments combined with the festive season is expected to boost sales in the coming months as well.’

Homegrown auto major Mahindra & Mahindra’s domestic sales grew by 4.5 per cent to 42,408 units last month as against 40,574 units a year earlier.

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