Transportation aggregator Ola on Wednesday said it has pre-sold over 5 million shared rides through its newly launched ‘Share Pass’ in less than 60 days.
Share Pass -- one of Ola’s subscription products -- allows customers to take Ola Share rides at a flat fixed price. Available in three variants of 10, 20 and 40 rides, customers can hail an Ola Share and pay a fixed price for every ride, without any surge prices.
The service is available in seven cities including Delhi NCR, Kolkata, Mumbai, Pune, Bengaluru, Hyderabad and Chennai. “At Ola, we believe that shared mobility has the potential to solve major transportation issues in India, including congestion and pollution.
Inspired by the customary Indian option of a ‘monthly pass’ for regular commuters, Share Pass is a first-of-its-kind product which offers fixed fares per ride, and a predictable and consistent fare for regular Ola Share users,” Ola CMO and Head of Categories Raghuvesh Sarup said.
Additionally, it will help Ola address the growing customer demand for Share rides, he added.
“Share Pass is a major step ahead for shared mobility in India, and we predict this category will be as large as the industry is today, in the next 18 months,” he said.
Besides, Ola has also partnered railway information app, Trainman to allow the latter’s consumers to seamlessly book rides while travelling to and from railway stations.
“The service will be made available to users of the Trainman Android app across India where Ola is currently operational. With this integration, Trainman users across cities will now be able to book an Ola cab across categories like Micro, Mini, Prime and Lux directly from the Trainman app,” Trainman said in a statement.