After coming to power in 2011, Chief Minister Mamata Banerjee had emphasised to revive Bengal’s traditional culture, which includes Baluchari and muslin; mask making and folk culture. The folk artists have been given a stipend, the weavers have been trained and cooperatives have been formed to look after them.
The Baluchari and muslin weavers, who were on the brink of extinction, have got a new lease of life. She has also stressed on the need to sell these products and has proposed to set up Biswa Bangal stalls abroad.
Baluchari, muslin sarees and muslin salwar kurta, shirts, bed linen and pillow covers, are now available in Manjusha stalls. Because of these steps, and Tantunja have made profits and their
products are becoming popular among the customers. Well known fashion designers have guided the weavers to make their product internationally popular.
The weavers from far off villages will now get a chance to showcase their products globally. Interested people can buy pure Baluchari saree, hand woven by the artisans, from the land of Baluchari namely Bishnupur.
Now, buyers can not only buy Baluchari sarees directly, they can give their design to the weavers and thus customise the product. Besides Baluchari sarees, bags, jackets and ties will also be available.
A spokesman for Manjusha said: “The demand of Baluchari sarees was going up fast, both in the country and abroad. Apart from the sarees, buyers are interested in various other Baluchari products such as Baluchari jackets and bags which are hand woven with Baluchari designs.
The state government will encourage budding designers to direct the traditional weavers to make their products contemporary.