Barista Meets Artista was the title of a jugalbandi session organised by Le Méridien at the ongoing India Art Fair 2015, South Asia’s largest contemporary Art Fair.
It was a unique and interactive coffee and art performance by LM 100 member Esther Maasdam – The global latte artiste along with visual artist -Sohan Jakhar.
This unusual art performance reinforces the brands commitment to coffee culture. The event was India’s introduction to the new year-long ‘Inspiration Brewed Here’ campaign and that saw the appointment of Esther Maasdam as the first ever global latte artist for the brand.
The campaign was launched on November 11, at Le Méridien Vienna. Destination-inspired latte art is the first phase of the Inspiration Brewed Here campaign.
Esther Maasdam, the global latte artist, said on the occasion, “As a brand that targets the creative minded traveler, Le Meridien has given me this amazing platform through the Indian Art Fair’s seventh edition to showcase the splendour of latte art. Merging my work in latte art with the inspiration that travel naturally brings is an exciting and unique challenge.”