Not letting the kids alone

Not letting the kids alone
The first ever Kids' Expo in India that started on Saturday and concludes on Sunday — World Children Expo 2012 — was flooded with children of all ages. For kids, it served as a platform where they could spend a fun day and it also served as a learning experience.

In trying to keep it interesting and the kids engaged, there were cartoon characters greeting the children.

There were multimedia experiences and interactive activities for children. Spiderman fans were in for a treat as there were people dressed in Spiderman costumes greeting them. Also spotted were people dressed in characters from Disney stories.

'This is a part of our ongoing endeavour to provide kids and families unique experiences around their favorite stories and characters,' said Roshini Bakshi, managing director, Disney Consumer Products, Publishing and Retail.

There was also Anjum Chopra, former skipper of the Indian women's cricket team and popular TV cricket expert, at the Youth Must Read stall. She gave away 10 autographed mini-bats to kids and interacted with them stressing that they should inculcate the reading habit.

Ben 10 and Ben 10 products, novelty candy, sporting goods and publishing titles were also quite popular among the kids.

There was also something for gaming enthusiasts as new games and e-learning programmes were showcased to a young audience. For movie buffs, short movies were screened which were about 16 minutes long film. Jungle Gang meets the Rhino, organised by WWF (World Wildlife Fund) gave kids an insight into wildlife.

One corner was dedicated to kids who love to paint. This Painting Corner was out up by the WWF. A grand canvas with the outline of a rhino was placed for children to fill up by painting and write their pledges to protect the rhino.

The sessions at the conference reiterated the need for responsibility which parents and marketeers should both think of to make sure that children are not exposed to extreme conditions.

The panel members discussed how media should be sensitive and take a child-friendly approach. Marketers too need to be more responsible and keep the younger audience in mind.

'We have started a flagship programme to suit the needs of the children's education. Children are exposed to several media and therefore it becomes extremely important to understand that in the process a childs psychology takes up what he has imbibed,' said Sashwati Banerjee, Managing Director, Sesame Workshop India.

She spoke about how parents should responsibly allow children to watch programmes and not expose them to advertising or news that can affect their psyche.


At: The Island, 7th Floor, Ambience Mall, Gurgaon
When: Today, 10 am to 8 pm
Lina Pegu

Lina Pegu

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