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North East comes calling

The event held an interactive session based on the North East Fest and several discussions were conducted regarding how the fest is playing a vital role in enhancing the North East market. A fashion show was organised during the event where Soha Ali Khan, actor and brand ambassador of the NEF walked the ramp accompanied by other models.

Explaining the importance of the event, director of Home Affairs North East division, Ajay Kanaujia said, 'NEF is an important step in bringing the North East closer to the rest of the country. With the Delhi chapter the event is sure to bring national focus to the splendor that this region contains across industries be it fashion ,music, food, culture or tourism. We look forward to open a platform to provide various opportunities for the people of the region.’

Speaking about the upcoming fest Soha said, 'The NEF in its second edition will prove to be even more bigger and better occasion for the promotion of talent, craft, skill, food and beauty in the North East. I am personally a big fan of everything from this area, the food, the warm and friendly people,the musical tradition, the fashion, the intricate and their weaving skills. I look forward to the NEF as it will allows everyone to get acquainted with the delights this region has to offer.'

Deka, a fashion designer from Guwahati said, 'North East and its people have always been known for fashion in the entire nation. The design in its area is a perfect blend of global style and traditional allure. The NEF will bring the immense wealth in design and fashion to the fore at the mainstream level. The workshop and one-on-one interaction with design will offer an opportunity for exchange and learning for both the designers and the aspiring members of the fashion.'

The dignitaries who were present during the event were Chairman and MD of National Textile Corporation, RK Sinha, Director Technical, RK Sharma and Joi Barua, famous Singer of North East.
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