Millennium Post

‘No film can flop if planned properly: Aishwarya

Actor Aishwarya Rai Bachchan, who will be seen essaying the role of an advocate in director Sanjay Gupta’s upcoming movie Jazbaa, believes that no film can flop if planned properly.

“This is a very good time for film-making business. I think business has found its security. As industry exhibition has increased and continues to grow, it gives the opportunity to make more prints and certain returns are assured to the investors,” said Aishwarya.

“So I think there shouldn’t be any loss-making business in the film industry, and if it is well planned no film can flop,” she added. 

She also said that sometimes a film is perceived as a flop even though it did enough business. 

“In the past we may think that a film is a hit, but later come to know from producer’s friends that it will take next two years to recover the money. So perception is an important aspect for the business,” she said. 

“Having said that, this is a great time (for films). Different subjects can be made, producers can plan the finances accordingly and that makes a good time for us actors and filmmakers to do different stories,” she added. 

Jazbaa is a Hindi remake of South Korean movie Seven Days, is produced by Essel Vision, White Feather Films and Viking Entertainment. 

It will hit the screens on Friday. Talking about Jazbaa the actor said, “The action is just a section of it. It’s not an action film,” Aishwarya said during a media interaction here to promote Jazbaa.

In the film, Aishwarya plays a lawyer and a mother, threatened to fight the case of a criminal, who is guilty of rape and murder.

On being asked about how she prepared herself for the character, she said: “There was no time for the preparations. It was like go to the sets and jump to shoot. I am glad that I was able to do that.”

Directed by Sanjay Gupta, Jazbaa has received a U/A certificate from the Central Board of Film 
Certification and is set to release this Friday. It also stars Irrfan Khan, Shabana Azmi and Jackie Shroff among others.
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