Millennium Post

Net gain! BJP on hiring spree

As the virtual war between the Bharatiya Janata Party (BJP) and the Congress intensifies in the run up to the general elections in 2014, the former which marked entry on social media much earlier than the rival further plans to strengthen its team.
The BJP is scheduled to recruit 10,000 volunteers across the country as part of its social media team, which is likely to be headed by party general secretary Amit Shah.

The party has planned to focus on 160 constituencies which are considered to have a high impact on social media. These constituencies are those in which the number of social media users is more than the margin of victory in the last Lok Sabha elections and where social media users account for more than 10 per cent of the electorate. The BJP plans to recruit about 10-30 volunteers per constituency.

This is happening at the behest of Gujarat chief minister Narendra Modi, who has been made the chairman of the campaign committee of the BJP, and had advocated the idea of recruiting volunteers for social media at a meeting of state party leaders in Mumbai. Modi, even in the parliamentary board meeting, had emphasised on the need to tap the social media and his aide BJP general secretary Amit Shah is likely to head the social media team.

Apart from recruiting the 10,000 volunteers, the BJP also plans to have subject experts. These netizens will have expertise on subjects like foreign affairs, economics, history, political science, religion among others. They will be required to tweet or post on Facebook the party’s views on the topic that is trending.

The BJP plans to synergise its energy in states like Maharashtra, which has 21 constituencies of high impact, Gujarat which has 17 and Uttar Pradesh which has 14. States like Madhya Pradesh and Rajasthan where BJP is in direct contest with the Congress have 9 and 5 high impact constituencies respectively. Also, there are 67 constituencies that have medium impact of
social media.
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