Millennium Post

Nestle to bring back chicken variant of Maggi ... via Snapdeal

Nestle India will bring back the chicken variant of its popular Maggi noodles online through Snapdeal from February 11 with pre-registration for the limited edition packs to be open till 11pm on Wednesday. In November last year, Nestle and Snapdeal had partnered to re-launch the masala version of Maggi in India, following a ban in many states after food safety regulator FSSAI stated that it was "unsafe and hazardous" for consumption due to presence of lead content beyond permissible level and traces of monosodium glucamate(MSG), a taste enhancer.

The popular brand of noodles had passed tests by three government-accredited laboratories, as ordered by the Bombay High Court which in August had lifted ban on the instant noodles that was imposed by food safety regulator Food Safety and Standards Authority of India (FSSAI).

It paved way for Nestle India to bring back Maggi in the market after it was banned in June. In December, Nestle India had said it will launch other variants of the brand such as oats noodles and cup noodles in 3-4 months. "We will launch other variants of Maggi noodles such as oats noodles, aata noodles and cup noodles in three to four months," Nestle India CMD Suresh Narayanan had said. Reeling under the ban, Nestle India saw a 60.1 per cent decline in its standalone net profit at Rs 124.20 crore for the third quarter ended September 2015.
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