BJP launches campaign themes

New Delhi: Hours after opposition Congress unveiled its campaign slogan, the Bharatiya Janta Party too launched its campaign tag line, slogans and theme song for the impending Lok Sabha elections on Sunday at the party headquarters here, seeking Prime Minister Modi's second term in the centre: "Phir Ek Baar, Modi Sarkar" ("Modi once again").

Union Minister and senior party leader Arun Jaitley revealed the campaign themes.

"The first theme of our campaign will be 'Kaam Karne Waali Sarkaar' (A government that works). Our second theme will be 'Imaandar Sarkaar' (Honest government). Our third theme will be 'Bade Faisle Lene Waali Sarkaar', (A decisive government that takes big decisions)," Jaitley said during a press conference.

Referring to the opposition alliance he further added, "The country has decided as to whether a weak centre (government) will be in the country's interest or a decisive prime minister heading a majority government. We want a government with one captain and not a team of 11 members with 40 captains." BJP also launched its campaign song – 'Phir se Modi Sarkar Banate Hai, Phir se Kamal Khilate Hai' (let's elect Modi government again, let's help lotus bloom again). The party is also going to release its election manifesto on Monday in the national capital.

Jaitley was joined by Union minister Piyush Goyal and BJP general secretary Bhupender Yadav, among others, at the press conference. The poor, the middle class and the neo-middle class will be at the centre of the BJP's electioneering, Jaitley said, and took a swipe at the Congress for "not even saying a word" on the emerging middle class when it launched its manifesto.

In fact, some of the advisers to the Congress have spoken of levying more taxes on this class, he said, adding the Modi government has consistently reduced their taxes, something that has never happened earlier.

The Indian middle class will impact the global economy in the coming decades in the same way the Chinese economy influenced it earlier, he said.

Pitching for a majority for the BJP in the Lok Sabha polls like it got in 2014, he said it enabled the party to take decisive and big decisions on a host of measures, including national security, corruption and black money. Many opposition leaders have spoken about their wish for a hung Parliament and it is now for people to decide, Jaitley said.

"The country has decided as to whether a weak centre (government) will be in the country's interest or a decisive prime minister heading a majority government," he said. On one hand is a cohesive and tested government and on the other is the choice of chaos and mahamilawat (grand adulteration), he said. With agency inputs