Millennium Post

MTS’ new product is aimed at individual customers

Sistema Shyam TeleServices Limited [SSTL], a national telecom services operator under the MTS brand with over 16 million wireless customers, on Wednesday announced the launch of an innovative and next generation service pioneered by MTS, aptly called 'MTS mAd.'

MTS is the first telecom operator to offer on a pan-India basis this service which provides leading brands a clutter-breaking means to engage with customers on a one-to-one basis. Leonid Musatov, chief marketing and sales officer, MTS India, described MTS mAd as a unique service that enables smartphone customers to make free calls by just watching a video ad on their device.

The service also provides an opportunity to leading brands to connect with their customers in a personalised manner, he said. Coca-Cola, Pepsi, Mentos, Center Fresh, Fiat and others are associated with MTS mAd service to engage with customers, he said.
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