Mother Dairy wins prize for brand recall

Mother Dairy, the leader in milk and dairy segment, was conferred with the coveted ‘Porter Prize – 2012 for Creating Shared Value’ by the Institute for Competitiveness, India. Having created an admirable brand recall owing to the superior quality of innovative products and ensuring effective supply chain for the farmers, Mother Dairy has been bestowed with this honour. S Nagarajan, managing director, Mother Dairy received the award at the ceremony organised in Gurgaon.

Mother Dairy competed with 110 shortlisted firms from 14 different industrial sectors that were assessed on various parameters like; capitalising on Industry Dynamics, Segmenting Strategically, Leveraging Unique Activities and Exploring Tradeoffs.