Mobile ads are annoying, feel 60% Indians

The survey, conducted by the mobile call app 'nanu', targeted a group of Gen X, Gen Y and Millennials from India using smartphones, with diverse work profiles and a total sample size of 3,735.

The banner ads fared better with those surveyed, as 52 per cent of respondents rated them as least annoying due to their unforced nature.

The survey found that 46 per cent of respondents may click intentionally on banner adverts, but 80 per cent avoid clicking on pop-ups and video adverts. Almost 75 per cent of those surveyed indicated their doubts about making any purchase decision from mobile advertising.