Millennium Post

‘MNC Unilever losing market to desi Patanjali’

‘MNC Unilever losing market to desi Patanjali’
Since June 2, 2016, the stock of Hindustan Unilever is trading at its lowest level. Last week, the company was down 3 per cent to Rs 838 on the Bombay Stock Exchange after the company’s parent Unilever lowered its outlook for India. 

Meanwhile, business experts expressed serious concerns over India’s largest consumer goods firm’s loss and acknowledged that herbal products and the competition in that particular segment were the main reason. 

Nowadays, consumers are looking forward to Patanjali products with great interest. Hence, it may be said that the growth of yoga guru Baba Ramdev’s Patanjali Ayurveda has been instrumental in bringing down Unilever’s graph. 

In this context, at the inaugural ceremony of Global Investors Summit here on Saturday, Ramdev asserted that there could be no comparison between his Patanjali products and other goods. He mentioned: “The company which is being compared with Patanjali is struggling to uplift 2-3 per cent. Whereas, Patanjali has touched 100 per cent profit. Wish it will be 200 per cent next year.” 

This is the second incident of its kind after Colgate-Palmolive had claimed in May that the so-called natural segment has been capturing the market in India gradually.  

The market experts pointed out that there has been a growing health awareness among the people of India and this has been the major reason. In less than a decade, Patanjali has become a Rs 5,000 crore company. Even, MNCs too have chosen to launch Ayurvedic or natural products. 

While addressing the audience, Ramdev also mentioned that the uptick demand of Ayurvedic products is helping in promotion and strengthening of Prime Minister Narendra Modi’s “Make in India” initiative.  

The yoga guru also asked not to import goods from outside but to manufacture here in the country. Urging investors to make in India, he said: “India imports goods worth Rs 25 lakh crore from various countries and Rs 4 lakh crore of goods from China. India can become the world’s largest manufacturing hub if we manufacture the same goods here,” he said. 

This will not only boost “Make in India” campaign but will also help in empowering the youth of this country and provide job opportunities as well, he further added. 
Simontini Bhattacharjee

Simontini Bhattacharjee

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