Millennium Post

M&M makes bid to buy 51% stake in Peugeot Motorcycles

In a statement, M&M said under the ‘binding offer’ made by Mahindra Two Wheelers Ltd (MTWL), there would be an ‘infusion of 15 million euro into Peugeot Motocycles (PMTC) to finance projects implemented through strategic partnership, and further sale of shares by PSA, which would allow MTWL to take 51 per cent stake in PMTC.’

‘The transaction between MTWL and PSA is subject to Works Council consultation as part of the employee dialogue process and anti-trust law,’ it added.

Commenting on the development, M&M Executive Director Pawan Goenka said: ‘The coming together of Mahindra and Peugeot is a win-win for the two-wheeler businesses of both companies. Mahindra would offer access to the Indian market, mass market product technology and competence in marketing while Peugeot brings premium range, a strong European footprint, and a globally recognised brand.’

This partnership would enable both MTWL and PMTC to speed up their international expansion by driving synergies and leveraging respective strengths of both parties, he added.

PMTC, also known as Peugeot Scooters is a key player in urban mobility in Europe for 116 years, and is the oldest motorised two-wheeler manufacturer in the world. It offers one of the most comprehensive range of scooters and mopeds, from 50cc to 400cc, including the successful three-wheeled scooter — Metropolis — in the European market, M&M said in its statement.

Over the past few years, Mahindra has strengthened its position in the two-wheeler segment globally. Mahindra Racing competes at the highest level of global motorcycle racing in the Moto3 category of MotoGP, while Mahindra GenZe recently revealed its electric two-wheelers in the US market that offer sustainable urban transport solutions to a new generation of US consumers. The company had recently launched Gusto scooter. MTWL also has sales and distribution operations in Latin America, Africa and South Asia. It has assembly operations in many of these markets.

‘MTWL would support PMTC's global growth plan and the brand building effort that enriches the ‘Frenchness’ of the Peugeot brand. ‘PSA would support the brand and growth strategy by holding a minority share for a long-term,’ Mahindra & Mahindra said.

MTWL would be committed to the current leadership team at PMTC. This would be similar to the approach that Mahindra group has followed in other global transactions such as the acquisition of Korean automaker SsangYong, it added. The homegrown auto major has been active in global acquisitions in order to strengthen its position.

In March 2011, M&M had completed acquisition of majority stake in South Korea's SsangYong Motor Company (SMC). It spent $463 million (about Rs 2,105 crore then) for a 70 per cent stake in SMC.

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