Within two days after Chief Minister Mamata Banerjee announced that Misti Hub in Burdwan will be inaugurated in the next two months, traders have started receiving orders for traditional sweets which will be prepared in the under-construction hub.
On January 9, the Chief Minister announced that the proposed Misti Hub will be inaugurated on March 14. She directed the concerned officials to take necessary steps so that the construction work and other necessary tasks are done on time. She made the announcement from the inaugural ceremony of Mati Utsav.
Members of Burdwan Sitabhog Mihidana Welfare Traders started receiving order for sweets including langcha, mihidana and sitabhog which will be prepared in the Misti Hub.
Soumen Das, a member of the Burdwan Sitabhog Mihidana Welfare Traders Association, said: “A particular standard will be maintained to prepare the sweets in the hub and we have also got the GI certification that will allow no one else to use the technique to prepare sitabhog and mihidana. Thus, with the announcement made by the Chief Minister, we have started getting orders for the sweets and we are anxiously waiting for the day when it will be inaugurated.”
It may be mentioned that the Chief Minister had made the announcement that a Misti Hub will come up in Burdwan while inaugurating Mati Utsav 2016.
The decision to set up the hub was taken considering the business potential of the locally made traditional sweets and it was decided to sell the sweets in small packets in all the outlets of Biswa Bangla. She had also announced that the same sweets will be marketed abroad.
Accordingly, concerned officials took the initiative and selected a place near Shaktigarh in Burdwan where it would come up. But the location had to be shifted as farmers wanted their land back.
On September 1, 2016, Banerjee directed Burdwan district authorities to search for a new plot for the proposed Misti Hub as some farmers had shown resentment against bringing it up on the 10.5 acre plot that was acquired by the erstwhile Left Front government in 2007. The district authorities had finally returned the land and decided to shift the hub to Bamchadaipur where the construction work had started on a plot adjacent to GT Road.
Both the district authorities and the workers have started their work in war footing to complete the project before the deadline set by the Chief Minister.