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Microsoft launches its Lumia... minus Nokia

Eyeing emerging markets for its affordable smartphones, Microsoft on Tuesday launched its first Lumia device without the iconic brand name of Nokia, acquired by the global technology giant for $7.2 billion.

The first phone launched by Microsoft with its own brand name has been priced at 110 euro (about Rs 8,400).

Incidentally, much before being taken over, Nokia had partnered with Microsoft in 2011 to launch its Lumia range of smartphones based on latter's Windows Phone operating system.

Nokia had lost a considerable part of its market share to Samsung and Apple as it struggled to position itself among the fast changing needs of consumers.
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