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Micromax invests in mobile travel search provider ixigo

Smartphone handset maker Micromax Informatics on Monday announced a "strategic investment" in <g data-gr-id="25">ixigo</g>, a mobile travel search and marketplace, as part of its ongoing investments of up to $20 million dollars in over 20 startups in the coming year. This investment would further reinforce Micromax's foray into application services and innovative product offerings, the company said in a statement without disclosing the financial details.

Commenting on the development, Micromax Informatics Co-founder Rahul Sharma said: "Our vision is to seamlessly integrate innovative services into smart devices to create an ecosystem that is valuable for our users. We are really impressed with <g data-gr-id="26">ixigo's</g> talented team and its mobile technology." 

He further said: "We will be announcing more such partnerships over the next few months to accelerate our journey into services." It will also give <g data-gr-id="27">ixigo</g> a reach of over 30 million incremental users over the next year, Micromax said. <g data-gr-id="28">ixigo</g> CEO & Co-Founder Aloke Bajpai said the partnership with Micromax would strengthen its market leadership in mobile travel services for <g data-gr-id="32">middle class</g> users.

"We expect to quadruple our mobile user-base in the next 12 months," he said, adding 80 <g data-gr-id="21">per cent</g> of the company's travel and transportation queries and 50 <g data-gr-id="22">per cent</g> of transactions currently originated on mobile devices.

<g data-gr-id="23">ixigo</g> helps travellers plan their trips, find the best train and bus services, book cheapest flights, cabs, hotels among others. Last month, Micromax had announced that it would make investments ranging from $0.5 million to $20 million in over 20 startups in the coming year. 
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