Mexican NGOs pick anti-obesity to rant about

A coalition of civic groups is asking Mexicans to use social networks to condemn ads for junk food and sugary soft drinks that many blame for rampant childhood obesity in the Aztec nation.

The campaign aims to elicit "a citizen testimonial to demand that authorities regulate this type of advertising, fulfilling their obligation to protect the rights of children and adolescents", the Alliance for Nutritional Health, or ASA, said in a statement.

The ASA kicked off the effort just days ahead of the government's presentation of a national strategy to combat obesity and related ailments such as diabetes.