Make way ladies, more men are now seen heading to the spa to relieve stress, lose weight, get in shape or just to treat themselves.
“In recent years, more men have been seen coming to the spa and they are quite aware of what they want,” says Harish Kalathil, Spa Director at the Park Hotel.
Men in the age group of 25 to 30 years, he says, are attracted to the variety of spa sessions now in vogue.
Industry experts say there is a boom in the men’s spa section this year.
While in the West, the spa has gone the express treatment route at home, the sessions have become longer with people wanting an entire wellness package, which includes gym or yoga workout sessions followed by a spa treatment and a spa diet.
According to the Spa Association of India, the spa and body treatment segment is estimated to grow approximately $772 million over the next five to eight years.
Spas are also paying attention to personalisation and using organic products.
Specialised spa diets customized to the clients needs are also being served by various spa resorts in the country.
With people now looking for value for money options in the spa sector. Stand alone spas have come up with packages suitable for every pocket size.
Spa professionals across the world are also thinking about coming up with spas in corporate offices, which will help professional to get rid of their stress in office itself and go home fresh and