Mercedes Benz kickstarts Luxe drive programme
There was a time when a section of the media and political leaders of opposition parties criticised the Trinamool Congress for turning the state from bad to worse. Contrary to which, Roland Folger, managing director and CEO of Mercedes Benz India said on Sunday that the city was emerging as a key luxury destination and an important market for the brand in the country.
“Kolkata is emerging as a key luxury destination and an important market for us increasingly. This market has given impetus to the overall luxury market in eastern part of the country,” Folger said while kickstarting the Luxe Drive programme in the city. It will move to Vizag, Vijaywada, Chennai, Banglaore and Nasik. The drive intends to set up a close relation with the customers and showcase the vehicles. A specially designed test track was set up for the purpose. The AMG models enthralled the visitors.
There was also a special zone for exclusive Mercedes Benz merchandise. The kids zone kept the children who had come along with their parents busy. Mercedes Benz associated with Gauri Khan designs created by the well known designer attracted the visitors. Chef Ritu Dalmia prepared some exotic dishes that enticed the taste buds of the food lovers.