Media watchdog bans ‘immoral’ commercial in Pak
24 July 2013 11:56 PM GMT
Pakistan’s media regulator on Tuesday barred television channels from airing a racy condom commercial featuring actress Mathira, saying such ‘immoral’ content should not be beamed during the holy month of Ramzan.
The Pakistan Electronic Media Regulatory Authority banned the 50-second advertisement after receiving several complaints that it was ‘indecent’, said its spokesman Fakhar Mughal.
‘Airing of such immoral advertisements on Pakistani channels and that too in Ramzanwarrants serious action,’ he told the media.
‘TV channels have decided to take off air the condom advertisement as it is highly immoral,’ said Mughal.
A letter sent by PEMRA to the Pakistan Broadcasters Association said the commercial was perceived as ‘indecent, immoral and in sheer disregard to our socio-cultural and religious
values’.
The Pakistan Electronic Media Regulatory Authority banned the 50-second advertisement after receiving several complaints that it was ‘indecent’, said its spokesman Fakhar Mughal.
‘Airing of such immoral advertisements on Pakistani channels and that too in Ramzanwarrants serious action,’ he told the media.
‘TV channels have decided to take off air the condom advertisement as it is highly immoral,’ said Mughal.
A letter sent by PEMRA to the Pakistan Broadcasters Association said the commercial was perceived as ‘indecent, immoral and in sheer disregard to our socio-cultural and religious
values’.
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