Millennium Post

MEA scurrying for directors to make short film

MEA scurrying for directors to make short film
The Ministry of External Affairs (MEA) is looking for a documentary maker possibly from Bollywood to make a short film on Mekong-Ganga Cooperation Museum of Traditional Asian Textile (MGCMTAT) in Cambodia.

The External Publicity and Public Diplomacy Division of the MEA is already in the process of shortlisting a film producer and it is expected that MEA will finalise the whole process of screening and selection by the end of August.

The Mekong-Ganga Cooperation (MGC) is an initiative by six countries, which includes India, Cambodia, Lao People’s Democratic Republic, Myanmar, Thailand and Vietnam, to promote their respective tourism, culture, education, transport and communications in terms of revenue generation.

It was first launched in 2000 and then the Foreign minister Jawant Singh had suggested that the names of the two rivers, Ganga and Mekong, should be in the title of the initiative. Mekong, 12th longest river in the world, passes through most of the countries which come under the MGC.
The MGCMTAT is located at Siem Reap in Cambodia and the MEA want to make a documentary on Asian textile especially from India to promote the products through embassies all over the world.
Sources said, the initiative has been taken up considering prime minister Narendra Modi’s vision to promote unique Indian products to rest of the world. On 14 June, Modi, in an interaction with probationers of Indian Foreign Service (IFS) had outlined the importance of expansion of trade and commerce while giving examples of Indian handicrafts and herbal medicines which were lagging behind as they were not being packaged and presented well.

‘We want to promote Indian textile and herbal products in other parts of the country. We want to keep our products’ standard at par with the international markets. Therefore documentaries and presentation is required,’ a MEA sources said.

He said, ‘The documentaries will be sent to all the embassies across the world, where the officials will be asked to promote India’s uniqueness such as our art, textile and herbal products.’
It was learnt that some of the textile products which India is seriously planning to promote in the International market are: Chintz, Kinkhab, Tanchoi, Himroo, Kanjeevaram and Tussar among others.
Sujit Nath

Sujit Nath

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