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Master Blaster goes Smaaash-ing

Seems like all work and no play finally got to Master Blaster. Sachin Tendulkar, who has been busy polishing his cricketing skills in Mumbai ahead of the home series against England, took out some time for Star India’s Smaaash Inspired by Star. It is a novel concept about a sports-based entertainment centre with cricket at its core and stands for active entertainment. Tendulkar will be associated with this venture along with Shripal Morakhia.

Smaaash, according to Star India, is a fully immersive and addictive experience which will provide the audiences an opportunity to play cricket live. ‘Star has always stood for thought leadership and with Smaaash — Inspired by Star, we take brand Star beyond television to create an immersive entertainment experience for audiences,’ said Uday Shankar, CEO, STAR India.

The centre, in Kamla Mills Compound in Lower Parel in Mumbai is spread over 24,000 sq ft. and has eight cricket lanes, an F and B arena and other arcade games including a F1 simulator, FPS simulator etc. The Smaaash cricket lanes enable live cricket play using the Hawk-Eye and Bola technology. Tendulkar was there during the initial testing stage and was also a part of designing the overall experience.

Star aims to provide international quality cricket experience to sport buffs through the centre where players can contest with top cricketers like Sachin Tendulkar, Brett Lee, Anil Kumble and many others in a simulated environment.
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