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MakeMyTrip goes Hindi with new mobile app

Online travel firm MakeMyTrip is expanding its presence on mobile platform by bringing in apps in vernacular languages like Gujarati, Tamil and Telegu. The company, which launched its Hindi app on Thursday, plans to add four more languages — Gujarati, Tamil, Telegu and Malayalam in the first half of next year.

The move will benefit over 78 crore people in the country, which speak these five languages and comprise about 62.7 per cent of India's population. ‘MakeMyTrip travel apps have crossed more than four million app downloads across mobile platforms —Android, iPhone, Windows and Blackberry,’ MakeMyTrip.com Head (Mobile Products) Pranav Bhasin said. Unlike other apps with limited functionality, MakeMyTrip travel apps enable searching, booking and payment for domestic and international flight tickets, hotels and bus tickets, he added.

Buoyed by strong growth in Internet consumption on mobile devices, the number of people online in India stood at 278 million at the end of October this year. Of this, 159 million are estimated to be mobile Internet users.
PTI

PTI

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