LinkedIn hits 30 mn-member mark in India, its 2nd largest market
Professional networking site, LinkedIn on Thursday said it has crossed 30 million-user mark in India, its largest market outside the US. Globally, LinkedIn has over 364 million members. “This marks a 50 per cent growth over the past two years.
LinkedIn had 3.4 million members when it started operations in the country in 2009. India continues to be the largest market for LinkedIn after the Unites States in terms of member base,” LinkedIn Country Manager India Nishant Rao said. The 30-million members on LinkedIn represent a diverse cross-section of skills (from management and human resources to testing and training) and industries (from tech to education and automotive), he added.
In February last year, the company had more than 24 million users in India and over 277 million members globally. “We have reached a critical mass in India, a country that remains a strategic market for us. We also see a significant opportunity to collaborate with key players in India in areas like skills development, so that our members can create an even more significant impact on the economy,” Rao said.
LinkedIn has introduced features like University Pages and Apply for job on LinkedIn Mobile to help professionals. It also opened up its long-form content publishing platform for members in India and several India-based leaders have joined the platform as ‘Influencers’. These include names like Prime Minister Narendra Modi, Biocon Chairman and MD Kiran Mazumdar-Shaw, Piramal Enterprises Vice Chairman Swati Piramal, UTV Group founder Ronnie Screwvala and former Chairman of Unique Identification Authority of India Nandan Nilkeni.
“We have also strengthened our editorial presence in India, increasing our focus on making LinkedIn the definitive platform for professionals in India to gain knowledge and insights that matter to them,” he said.
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