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Lenskart in visibility drive, opens 3 Delhi brick & mortar stores

Online eyewear retailer Lenskart is expanding its offline presence by launching of three new brick-and-mortar stores in Delhi.

“With a vision to broaden its retail footprint across all major markets in metro cities, the company has set up physical outlets in Rohini, Dwarka and Kamla Nagar Market to cater to the specific needs of the target customers in these catchment areas,” the company said in a statement.

Commenting on the development, Lenskart CEO & Founder Peyush Bansal said: “At present, we have about eight stores in Delhi-NCR. Going forward, we aim to expand our retail footprint further by opening more brick-and-mortar stores in all the prominent markets of the cosmopolitan cities of the country.”

Last month, the company raised Rs 135 crore in fresh capital from new and existing investors in its largest funding till date. Lenskart’s series C of fund-raising, led by TPG Growth, with participation from Hong Kong-based TR Capital and existing investor, IDG Ventures, for a significant minority stake, the eye-wear retailer said in a statement.

The company had raised Rs 53 crore from Ronnie Screwvala-led Unilazer Ventures and existing investor IDG Ventures India in February 2013.

Lenskart has raised almost Rs 200 crore of capital across three rounds of fund-raising till date.

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