Lara is inspired by the average Indian woman
24 Oct 2012 10:22 PM GMT
Actress Lara Dutta unveiled her sari collection Monday in association with Chhabra 555 and says her designs are affordable.
Her collection is titled Lara Dutta Chhabra 555.
‘The inspiration was everyday women. The idea was to cater to every age group. The collection is targeted towards festival and bridal wears. At any wedding,we wanted to give them a one stop shop,’ said Lara.
‘You have sober saris like Banarasi weaves and contemporary saris with the net and the crystal. We wanted to create something special to create a line that was affordable, yet aspirational,’ she added.
For the 34-year-old, designing saris was far more exciting than designing western wear.
‘I think an average Indian woman carries sari much better than they carry western wear,’ she said.
Lara worked with Asheeta Chhabra, head, business development, of Chhabra 555, and completed it in six months.
The collection has total 47 designs and price range starts from Rs 15,000 to Rs 55,000.
Asheeta Chhabra said Lara’s image of an independent successful woman was in sync with their luxury line.
‘We wanted to launch luxury designs and associate with somebody who would represent today’s women. Lara is a entrepreneur, successful in fashion world and great mother. She is someone with whom our customer can relate to. She is has an innate style statement. She was actively involved in designing and it was great working with her,’ said Chhabra.
Her collection is titled Lara Dutta Chhabra 555.
‘The inspiration was everyday women. The idea was to cater to every age group. The collection is targeted towards festival and bridal wears. At any wedding,we wanted to give them a one stop shop,’ said Lara.
‘You have sober saris like Banarasi weaves and contemporary saris with the net and the crystal. We wanted to create something special to create a line that was affordable, yet aspirational,’ she added.
For the 34-year-old, designing saris was far more exciting than designing western wear.
‘I think an average Indian woman carries sari much better than they carry western wear,’ she said.
Lara worked with Asheeta Chhabra, head, business development, of Chhabra 555, and completed it in six months.
The collection has total 47 designs and price range starts from Rs 15,000 to Rs 55,000.
Asheeta Chhabra said Lara’s image of an independent successful woman was in sync with their luxury line.
‘We wanted to launch luxury designs and associate with somebody who would represent today’s women. Lara is a entrepreneur, successful in fashion world and great mother. She is someone with whom our customer can relate to. She is has an innate style statement. She was actively involved in designing and it was great working with her,’ said Chhabra.
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