KVIC launches denim range to woo youth

In a first of its kind the Khadi and Village Industries Commission (KVIC) on Tuesday launched denim designer wear to attract youngsters towards the indigenous product. 

Launching the new range, Union Minister for Micro, Small and Medium Enterprises Kalraj Mishra said: “Khadi is becoming a global product now. Countries such as the UK, USA and Australia, among others, have shown a keen interest in setting up showrooms of khadi products. To meet the global demand, we have to make khadi clothes as per need and style.”

KVIC CEO-cum commissioner AK Jha said: “We have taken a lead in introducing khadi <g data-gr-id="28">denims</g> as Arvind Mills, a denim cloth manufacturer for leading brands, has submitted a proposal for the same. Since <g data-gr-id="29">khadi</g> is our product, we will try to meet the domestic demand by producing quality denim products of <g data-gr-id="30">khadi</g>. We will not let it <g data-gr-id="26">to go</g> in private hands.”

A Prime Minister’s <g data-gr-id="31">Employement</g> Generation Programme (PMEGP) window was also inaugurated on the occasion. The programme aims to showcase products produced by <g data-gr-id="32">micro entrepreneurs</g> from all over the country. In the first phase, <g data-gr-id="33">micro entrepreneurs</g> from North East Region, along with khadi institutions, have displayed their products under the PMEGP window. North-east products such as <g data-gr-id="24">cane</g>, bamboo, munga silk and <g data-gr-id="34">andi</g> silk, among handicraft items, are also available in the exhibition.

Khadi Gramodyog Bhavan has also been awarded an ISO 9001:2008 certificate, which was awarded by TUV India. MSME secretary Madhav Lal was and other senior officials of the ministry were also present.