Khadi is one of the oldest and a traditional form of handspun fabric which has been widely used by generations all over the world. Popularly known as weaver’s delight, this fabric had the power to start a movement around it and affected the political scenario during pre-independence years and since then it has been the signature fabric being used in the attires donned by politicos, leaders, educators etc.
People have loved khadi with national and international fashion designers creating their clothing line or collection to sit fit with their fabric inspiration i.e khadi. In an attempt to make khadi set its foot in the global fashion scenario and to give it a makeover, internationally renowned and ace fashion designer Ritu Beri has been roped in as a fashion adviser by the Khadi and Village Industries Commission (KVIC).
The main aim of KVIC behind appointing the fashion queen as an adviser to the Commission is for the promotion of khadi within and outside the country. Announcing the development, Vinai Kumar Saxena, chairman, KVIC, said Ritu Beri would advise on the introduction of state of the art multi-fashion designs and styles in readymade garments and on promotion of Khadi in the country and abroad. She will be associated with KVIC as an advisor for a period of one year.
Saxena handed over the appointment letter to Beri on Wednesday in the national Capital. Senior BJP MP, Meenakshi Lekhi was present on the occasion and she even congratulated the National Institute of Fashion Technology alumna. Noting that Beri has had 25 years of experience in the global fashion arena designing clothes for international and national celebrities including Bill Clinton, Prince Charles, Nicole Kidman and Ivana Trump, to name just a few, Saxena said, “We hope her association will help take Khadi to newer heights both locally and globally”.
As has been reported by agencies, Ritu Beri has said that as an advisor for Khadi promotion, she will give her best to make Khadi “a global fabric to reckon” with.
The KVIC is charged with the planning, promotion, organisation and implementation of programmes for the development of khadi and other village industries in the rural areas in coordination with other agencies engaged in rural development wherever necessary.