The West Bengal State Handloom Weavers' Co-operative Society Limited, popularly known as 'Tantuja', announced its partnership with the US market on Monday through Amazon's global selling programme. This is the first such expansion of Tantuja through Amazon at the global stage where it has been selling handloom products crafted by local artisans and weavers of Bengal on the portal since last year.
Tantuja sarees have seen excellent response from customers across the country and this association will help them tap the wide global customer base with a huge demand for traditional Indian products in the future. Talking about the launch, Swapan Debnath, Minister of State, Handloom and Textiles, said: "We have enabled thousands of local weavers, artisans and craftsmen to get direct access to customers while ensuring that they get the right value for their offerings. Amazon is a pioneer in global e-commerce space with over 20 years of experience. We will extend all possible support to them and ensure that Bengal's handloom-sellers make the best use of this opportunity and access global markets to expand their business."
R N Roy, managing director of Tantuja, added: "Authentic handloom products have found resonance with shoppers across the country and with the growing popularity of digital commerce; we have been witnessing increasing demand across markets."