SVF shows 'Padman' to Kanyashree girls in Purulia
Kolkata: To create awareness among girls on menstrual health, SVF, Eastern India's largest movie production house has collaborated with the state government.
On February 22, SVF house organised a special show of Akshay Kumar
and Radhika Apte-starrer Padman at SVF Cinemas in Purulia for
the Kanyashree girls.
SVF incidentally was also the distributor of Padman in Eastern
More than 250 girls watched the Bollywood film with a social message at the movie theatre in the district headquarters.
Directed by R Balki, Padman has caused a stir in the country by shattering the taboo that still exists around the use of sanitary
napkins especially in rural India, where women are reluctant to go for disposable pads since
they are expensive.
Worried about his wife's menstrual hygiene, Akshay Kumar, playing Lakshmikant Chauhan in the film, urges his wife Gayatri,
played by Radhika Apte, to ditch the cloth in favour of sanitary napkins, in a move that seeks to empower rural women.
"We always want to do our bit for the society we live in. This special screening of Padman, which has a very strong social message, is our way of saluting the Kanyashree girls in Bengal and we are thankful to Purulia district administration for giving us this opportunity,'' said Mahendra Soni, Co-founder
and Director, SVF.
Continuing this initiative, SVF Cinemas Krishnanagar will also organize a similar activity on February 28 for more than 250 girls.