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Bengal

Shyam Sundar Co and Jewellers goes traditional in new collection

Shyam Sundar Co Jewellers have brought out an exclusive line of designer gold jewellery collection named Bandish aur Raagdari owing its roots to the signature style of the Indian gharanas.
The specially-crafted designer gold and diamond ornaments are real glowing tributes to our good old gharanas and signature styles of exponents of the day. The brand's latest campaign of Bandish aur Raagdari was shot at heritage locations of Benaras, Lucknow and Bishnupur with Kaushiki Chakraborty who is not just the Brand Amassador but also the face of the latest campaign for Shyam Sundar Co Jewellers.

The brand's latest campaign of Bandish aur Raagdari was shot at heritage locations of Benaras, Lucknow and Bishnupur with Kaushiki Chakraborty who is not just the Brand Amassador but also the face of the latest campaign for Shyam Sundar Co Jewellers.


Speaking on the occasion, Rupak Saha, Director, Shyam Sundar Co Jewellers said: "I welcome you all to the launch of our new collection inspired from Bandish and Raagdari. The new exclusive collection eulogises our traditional gharanas and it gives us great pleasure to present before you all the exclusive designs that have been made keeping in mind our rich culture and the intricacies of traditional jewellery in the most affordable and contemporary styles and designs. There could not have been anybody other than Kaushiki to showcase this line who is herself an embodiment of gharana music and classical tradition."
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