'Safety Model School' to promote Safe Drive Save Life
Kolkata: Toyota Kirloskar Motor (TKM) has launched 'Safety Model School' in association with Topsel Toyota in Kolkata on Friday, the first of its kind in Bengal. The venue is the Heritage School.
The programme will be held to support the 'Safe Drive Save Life' slogan of the state government.
Through the programme 'Team Toyota Activity' (TTA) aims at educating school children, teachers, parents and school bus drivers on responsible safety habits, thereby building safer roads for both drivers and pedestrians.
TK Rudra, director Transport Department along with Ashok Manaktala, Chairman and Amit Manaktala, Managing Director from Topsel Toyota were present at the inaugural function. According to a survey conducted by the Ministry of Road Transport and Highways, 146,377 died in road accidents in India in 2017.
Around 460,000 people were injured in road accidents, of which 68.6 percent of the victims were in the 18-45 age group reflecting the severity of such incidents.
The focus of the school is to inculcate the right attitude by creating a "safety model school" to further expand its reach outside the school premises through strong road safety sense. Children are the main influencers. They play a key role in transforming the society we live in. Thus, this intervention focuses towards developing the school children to be responsible road users thereby spreading the safety culture from school to society at large. This program also ensures wider road safety awareness and behavioral change of the school bus drivers through various levels of interactions.
Commenting on their association with TKM for the cause of road safety Amit Manaktala, Managing Director – Topsel Toyota said: "Teaching children basic yet sensible tips to respect road rules at a very young age can go a long way".
He hopes that the safety model school initiative will effectively ingrain positive road safety behavior among students and train them to follow traffic rules and procedures.
"We believe that these school children will develop to be road safety ambassadors, who shall work on formulating a constructive transformation in community's approach to behave safer on our roads," he said.