Now, Krishnanagar's famous Sarpuria and Sarbhaja to be sold at New Town's Misti Hub

Kolkata: The sweet-loving Bengalis in the state have reasons to rejoice. Two of their favourite and famous sweets — Sarpuria and Sarbhaja from Nadia's Krishnanagar — now have a permanent address at New Town's Misti Hub.

"Misti Hub in New Town that had started its journey in July last year has been a favourite destination for sweet lovers and all the 12 shops in the hub have been doing brisk business since their inception. We had earlier introduced Mihidana, Sitabhog of East Burdwan and Lyangcha of Shaktigarh in the hub. Now, Sarpuria and Sarbhaja of Krishnanagar from a very noted brand in the district have found its place," a senior official of West Bengal Housing & Infrastructure Development Corporation (HIDCO) said.

The Misti Hub is special as renowned sweetmakers of Kolkata are sharing the same roof with ethnic sweets from the districts of Bengal being sold there. There are 11 branded shops in the hub in the likes of KC Das, Bancharam, Gupta Brothers, Balaram Mullick and Radharaman Mullick, Ganguram, Nalin Chandra Das, Mithai, Hindusthan Sweets etc.

The hub near Eco Park is the brainchild of Chief Minister Mamata Banerjee and the airport-bound passengers hardly miss an opportunity to buy special delicacies from there before taking their flights.

There are proper signs on Biswa Bangla Sarani to facilitate the airport-bound buyers as well.

The shop-owners dish out a variety of sweets from time-to-time to cater to the demand of the customers. The sweets are manufactured and packaged maintaining healthy quality.

The Rasogolla Divas that was celebrated with great enthusiasm at Misti Hub on November 14 last year to mark the first anniversary of International GI (Geographical Indication) tag of the sweet of Bengal was a huge draw.