Millennium Post

Now, buy Kolkata's iconic sweets from Misti Hub

Kolkata: New Town's first Misti Hub is all set to be opened shortly.
Final touches are being given and it is likely that the hub will be opened within a month. The hub will given an opportunity to those who come to the city and stay back to buy the famous and mouth-watering sweets of Kolkata. The residents of New Town will get the age-old Kolkata sweets at the hub. The Housing Infrastructure Development Corporation (HIDCO) had imposed a condition that those opening shops must have experience for 25 years or more. Owners of top sweetmeat shops held meetings with senior HIDCO officials including its chairman Debashis Sen and welcomed the idea.
There will be 10 branded shops and one ethnic one. So far, seven branded shop owners have agreed to open their outlets.
They are: Nabin Chandra Das, Balaram Mullick and Radharaman Mullick, KC Das, Ganguram, Hindusthan Sweets, Bancharam and Gupta Brothers.
In the shop selling ethnic sweets the langcha of Shaktigarh, sharbhaja and sharpuria or Krishnanagar, sitabhog and mihidana of East Burdwan and chanabhora of Behrampur, Murshidabad will be available.
The hub is coming up on Biswa Bangla Sarani, off Pancha More near Gate number 3 of Eco Park. Every branded shop will have a glass front showcase freeze and a back room for storage along with a rear entry for supplies. There will be a place where people can sit and enjoy the city's iconic sweets. Each shop will have its cash counter and packaging. Near the exit, there will be a security check and the packets containing the sweets will be put inside a Misti Hub wrapper to market brand Biswa Bangla.
A central atrium with glass walls will bring the sunlight inside. There is a driveway and a free parking lot for a limited period of 30 minutes. The construction of the hub is a combination of tradition with modernity. There will be a caretaker on behalf of HIDCO to look after the facilities. The hub has been built after a shop-in-shop concept.
There is a potential market of Bengali sweets both in the country and abroad. The outlets at the Misti Hub are famous and each produce some special sweets. KC Das and Nabin Chandra Das are famous for rasogolla while Bancharam is famous for curd. Balaram Mullick's mixed sweets have become very famous while Hindusthan Sweets is famous for sandesh.
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