Music video launch boosts TMC's social media campaign

Kolkata: Trinamool Congress on Thursday gave a big push to its social media campaign before the ensuing Lok Sabha elections, with its new music video titled Ma Mati Manush. The video was launched by party supremo Mamata Banerjee on her Facebook page.

"I am very happy to share the new music video Maa, Mati, Manush for the forthcoming #LokSabhaElections2019," Banerjee wrote in the Facebook post, sharing the 2 minute 38 second video on all her social networking pages.

The video presents the picture of a peaceful and harmonious Bengal and at the same time, takes a dig at the Narendra Modi government by claiming that it has not been able to fulfill its promises. The title of the video Ma Mati Manush (literally translating to Mother, Motherland and People), is a Bengali political slogan coined by Banerjee herself.

It depicts the development that Bengal has witnessed under the leadership of Chief Minister Mamata Banerjee. More than 8.5 lakh people are getting rice at the rate of Rs 2 kg under the Swastha Sathi scheme. The several people-friendly schemes of the state government like Kanyashree, Rupashree, and Sabuj Sathi have also been highlighted through the video.

It also lambasts BJP for creating an atmosphere of anarchy and riot in the country, through their efforts of trying to create division among

people on religious grounds.

It further reiterates that Bengal is a place where people of all caste, creed and religions live amicably.

The video is a visual treat with beautiful imageries of rural Bengal, a man rowing a boat with a smile on his face, a group of Bengali women praying by the riverside, schoolgirls riding on bicycles and dancers performing wearing Chhau masks. A cheerful tune plays in the background.

The song sung by Rupam Islam and Somlata Acharya has already gone viral on social media, through several shares with comments and likes pouring in abundance.

It may be mentioned that TMC has already launched a web series called Pradhan Mantri Hisab Dao on social media recently, which compares various welfare schemes of the Narendra Modi government with those launched by Trinamool Congress in the state.

It points out the failures of the Modi government in these schemes and demands an explanation from the Prime Minister regarding the same.