Kolkata: In a bid to strengthen awareness campaign against vector borne diseases particularly dengue, the health department of the Kolkata Municipal Corporation (KMC) is taking the matter to social media right from the beginning of this year.
"We will be active on social networking sites like Facebook, Twitter and also on whats app in collaboration with NGO's, clubs and organisations which take up such awareness campaign.
We also want feedback from the common people through social media. We are hopeful that this move will involve more and more people and will give teeth to our campaign," Atin Ghosh, Member Mayor in Council (health) said.
It has been decided that the health department of the civic body will start its dengue awareness drive from January 20 and it will continue till the month of June.
"There will be door to door visits with pamphlets and leaflets and a number of rallies in all the 144 wards with the initiative of the respective councillors to spread the message of dengue awareness," an official of KMC's health department said.
It may be mentioned that the KMC has also asked the local clubs to highlight do's and don't's pertaining to dengue when they conduct programmes like blood donation camps.
Mayor Sovan Chatterjee himself will walk in a rally on dengue awareness in Central Kolkata on January 20 that will mark the beginning of the awareness drive. On the same day, councillors will hold rallies in their respective wards with the same purpose.
"We had begun awareness drive against dengue from January last year and there were much lesser number of cases of the vector borne disease in comparison to other major cities in the country. We will improve further this year," an official said.