Indian-born American academic looks to curb fake news, fake ads with help of Blockchain

Kolkata: Indian-born American academic and the Heinz Riehl Chair Professor of Business at New York University's Stern School of Business Anindya Ghose said that his goal in the days to come will be using Blockchain technology

to address the issue of fake data, fake

news and fake advertisements, that have made the world 'susceptible to misinformation.'

"Blockchain is being used for data veracity and addressing fraud in digital advertising. At the end of the day, data and privacy go hand-in-hand. Trust relationship is needed between organisations and consumers. The exercise of demarcating fake news or fake advertisements is a social obligation. One of the five advertisements a person sees on his smartphone or on the internet is a fraudulent one. So I have decided to focus on this aspect," said Ghose at an interactive session organised by Bengal Chamber at a noted private hotel management institute in Salt Lake Sector V.

Ghose is also working on addressing the issue of advertisement frauds in some companies at Los Angeles and China and has already tasted success.

"I am assisting some noted companies in starting their digital campaign and being an Indian I would love to give back more to my country in the days to come," he added.