Kolkata: If you are planning to celebrate Poila Baisakh without having to queue outside Bengali eateries, then here is your opportunity. You can savour some mouth-watering exotic dishes right at your home with Haringhata Meat tieing up with an online shopping portal making a foray into the online sale of exotic meat from Poila Baisakh – Bengali New Year's Day.
"So far our sales were confined only to the boundaries of offline marketing i.e, through numerous Haringhata outlets spread across the state. In the era of globalization, when internet has taken over a major part of our living, we decided to tie up with a leading online portal to venture into the field of online marketing. We are hopeful of a positive feedback from consumers," said Gouri Shankar Koner, Managing Director of West Bengal Livestock Development Corporation that sells its products under the brand name Haringhata Meat.
The newest venture of Haringhata will make a wide medley of tropical meat like Lean Pork, Fresh Pork, Dressed Pekin Duck, Dressed Turkey meat, Dressed Quail, lamb meat etc. available on the official website of the online shopping portal.
To avail the freshest fish or meat directly from the market, a person has to place the order one day prior to the delivery by 9 pm and on the next day within two hours of procurement from the market, his/ her order will be delivered.
Exotic meat consumption is on a high and has become one of the growing markets in India. The demand for fresh meat and the lack of quality options in the traditional offline market have driven the online meat selling amongst the target customer base. The consumption of exotic meat has broken through the glass ceiling of religious firewalls and personal squeamishness in an age when 20 million Indians are travelling overseas and are spending heavily on food.
It may be mentioned that the online shopping portal has been already making it big in the market of online supply of fresh fish, meat and varied items of daily needs. So, instead of burning yourself out at outdoor restaurants in this hot summer, you can just place an order online to add variety to your Poila Baisakh celebrations with delicious cuisine right at your home.