Millennium Post

Digital media replaces audio CD launches this Poila Baisakh

Kolkata: With a steady decline in audio CD sales in recent years, a leading music label has decided to use the digital media to launch a large collection of Rabindra Sangeet numbers, this Bengali New Year.
Popular songs by late Rabindra Sangeet exponent Debrata Biswas would be posted on the platform, Mahua Lahiri said on behalf of Asha Audio.
"Today's generation is more adaptive to the digital medium and we can also include a large number of songs in a chip. This is our 'Bangla Nababarsho' gift for the Tagore lovers. It is named 'Relive the Baritone Magic - 24 Carat Gold' by Debabrata Biswas," Lahiri said.
With the emergence of digital media, audiences cutting across age groups are hooked to the new medium, and so 500 timeless tracks by Biswas were loaded on a 16 GB memory card/music card, Lahiri said.
The music label has already launched another composition called 'Sajani Sajani' - a compilation of Tagore songs by Debojyoti Mishra and Debalina Ghosh - on YouTube, she said.
The company has earlier launched music of different genres on the digital platform - from 'Babul More & Sab Loke Koy' by Iman and Shovan, 'Shiva Stotram Kal-Bhairab' by Pt.
Tanmoy Bose and Jayati, 'Labanye Purno Pran' by Soumyajit-Sourendro among others. The company is also about to launch a music video of modern Bengali songs by Kumar Sanu. "The Album called 'Ganga Tumi' will have latest Bengali songs," Lahiri said. However, keeping in mind the loyal audio CD listeners, Times Music has also launched 'Anuraager Gaan' with songs by Haimanti Shukla, Anwesshaa, Raghab Chatterjee and others. According to industry estimates, there has been 80 percent decline in audio CD releases over the past four to five years.
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