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KKR jersey to sport Dish TV for 4th year in a row

Direct-to-Home operator Dish TV on Saturday said that it would continue to be an official partner of cricket team Kolkata Knight Riders (KKR). As per the agreement, Kolkata Knight Riders players would bear Dish TV’s logo on their jersey, the Essel group firm said in a statement.

The association will be continued for the fourth Indian Premier League (IPL) season in a row with the Bollywood star Shahrukh Khan-owned team, it further added.

Commenting on the development DishTV Chief Opoerating Officer Salil Kapoor said, “Through this association, we would like to pull entertainment a notch higher for all cricket fans. We look forward to the tournament and hope that Kolkata Knight Riders emerges as a champion in this season of Indian Premier League as well”.

He further added that the Indian Premier League has facilitated Dish TV’s reach to a larger audience because of its entertainment quotient. This year the Indian Premier League tournament will start from April 8, 2015.

Kolkata Knight Riders Chief Executive Officer and Managaing Director Venky Mysore said, “Integration of exclusive Kolkata Knight Riders  content through the extensive reach of Dish TV will give people an inside peak into what makes Team Kolkata Knight Riders  work!” Kolkata Knight Riders are the  reigning Indian Premier League champions. 
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