Khadi comes of age

Using Narendra Modi’s Maan ki Baat talk as an inspiration, where he urged the Indian populace to use Khadi more, the Khadi and Village Industries Commission(KVIC) organised an exclusive exhibition/sale at Khadi Gramodyog Bhawan on Thursday, in order to launch exclusive skin friendly Khadi T-shirts.

The exhibition which is a part of further marketing interventions, also witnessed an exclusive exhibition/sale of products from Jammu and Kashmir entrepreneurs of Prime Minister’s Employment Generation Programme (PMEGP) and was inaugurated by the Chief Guest, Kalraj Mishra, Union Minister for Micro Small and Medium Enterprises (MSME). Congratulating the entrepreneurs of Jammu and Kashmir for their beautiful products, he additionally appreciated the efforts of KVIC for making the Khadi youth-centric and market friendly. 

He also stated that The Khadi Darshan programmes organized in universities and colleges changed the trend, with the youth, wearing Khadi more than ever. He further added that without the development of SME’s the resolution of  ‘Make In India’ would not be possible as well as stating that the PMEGP programmes gives an opportunity to the entrepreneurs across the country to show their entrepreneurial skill in order to set up the enterprise with very little capital and in a short span of time, which may see tremendous growth in future.

Also gracing the occasion was Giriraj Singh, Minister of State, MSME, who talked about the improvement of Khadi in leaps and bounds so much so that it stands a great chance at surviving in the competitive market which provides employment to five crore people. He also said that in order to make Khadi more fashionable, the NIFT graduates and various fashion designers have played an integral part which is resulting in the youth gravitating towards the final product.

Dr Anup K Pujari, Secretary to the Government of India, Ministry of MSME, A K Jha, CEO and Commissioner, KVIC as well as K S Rao, Deputy CEO, KVIC were also present at the event.

AK Jha in his address divulged that in order to promote Khadi among the youth and also make it more market friendly, KVIC has initiated a number of market interventions through its flagship outlet Khadi Gramodyog Bhavan which has also planned to have regular exhibition/sale involving entrepreneurs and institutions from different states on a rotation basis. He also emphasised on bringing in designer garments and products suiting customer tastes and preferences with a special focus on the youth segments which he feels would bring in more sustainability and viability to the khadi institutions and micro enterprises working for the influx of employment in the country.