Keventer has taken initiative for supplying bananas ripened with ‘Ethylene’, which is approved by Food Safety Standard Authority of India, a recognised body of the Government, as the best method for ripening bananas which causes no harm to health.
Keventer, one of the largest organised players in bananas, sell about 3.5 lakh pieces daily i.e. about 50 metric tonnes bananas every day all over West Bengal from its two (2) centres, located in Barasat and Siliguri.
Their ripening centre at Barasat was constructed with an expenditure of about Rs 50 crore and the Siliguri Centre was built with Rs.104 crore. From Barasat Centre they supply bananas mainly to Kolkata, Midnapore, Durgapur and other markets. Siliguri, Darjeeling, Jalpaiguri, Gangtok and other markets are served from their Siliguri Centre.
Most of the bananas, available in the local markets, are ripened either with Calcium Carbide or Ethephon, which are very harmful for health.
Keventer procures about 20,000 tonnes of bananas annually from Nadia, North and South 24 Parganas, Murshidabad and Hooghly districts and about 50,000 farmers are directly benefitted with their business. It may be mentioned here that due to association with Keventer, the realisation of bananas from the farmers has gone up by at least 30-40 per cent during the last 5 years.