Millennium Post

K-Wave is coming!

K-Wave is coming!
The Korean Wave – synonym for Korean pop culture, has made a strong impact across the world. K-wave dramas are known to have influenced a large audience and have increased viewership worldwide.

The influence of Korean culture can easily be seen amongst the Indians especially the youth who have adopted the Korean ways, culture and language in their everyday lives. Apart from K-Pop music and dance, Korean dramas have also found great popularity amongst them.

Korean Cultural Centre, India and DD Bharati is bringing to India the most famous South Korean Drama based on the life of legendary doctor, Hur Jun, titled Dr. Hur Jun ki Sachi Daastan.

The serial is based on real life events of Hur Jun took the Koreans back to their history and re-instilled the faith in the traditional Korean medicines. It will mark an important step in India to familiarise the Indian audiences with the Korean culture, history and medicinal procedures.

Hur Jun, who was born as an illegitimate son of a nobleman, met a renowned physician named Eui-tae Yu, who taught him medicine. With the help of the knowledge gained, he selflessly devoted himself to heal the sick. He faced many social barriers and struggling against them all, he went on to become the Emperor’s physician. He also compiled a book called Dongui Bogam, literally Mirror of the Eastern Medicine, published in 1613. The book became the Bible of Medicine in Korea and is also listed on UNESCO’s Memory of the World Programme in July 2009.

‘This Korean Drama will highlight the contemporary Korean culture and provide basic information on its history. Although the diplomatic relation is 40 years old but the cultural relationship goes back to 2000 years said, Kim Kum Pyoung, Director of the Korean Cultural Centre, India.

The show dubbed in Hindi will be telecasted from 13th January on DD Bharati from Monday to Friday, 7 pm - 8pm. Showcase of Hur Jun series in India is an effort to continue and enhance the cultural exchange between the two countries. ‘It has been our endeavour to bring the cultures of different countries to the viewers of DD Bharati, and DD Bharati has made very good and intensive efforts to connect with different missions, embassies, cultural centres, countries to be able to take this forward. We hope to enhance the awareness of Indian viewers and enrich their knowledge of East Asia in general and South Korea in particular,’ says Usha Bhasin, Channel Head, DD Bharati, India. We say, don’t miss this one.

Premiering on DD Bharti
13 January, 7 pm
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