Come August, jute products will be available to be purchased online. This is for the first time in the country when such a venture has been taken by the National Jute Board. The online store will come
up in the city.
The buyers can select the items and make the necessary payment by logging in to jutekart.in.
Kaushit Moulik, the key person behind the concept said jute products like jackets, ornaments, carpets and bags will be available online along with their prices.
The buyers will be able to get in touch with the artisans and craftsmen and place their orders directly.
Jute products are becoming popular among all sections of people. Jute jackets with various designs and ornaments are becoming popular among the younger generation. The ornaments are looking attractive with contemporary style and colours. Jute carpets and home décor have acclaimed global popularity.
Jute bags available in different colours are handy and have a market. Moulik said because of time constraints, people are unable to visit stores to get jute products. They are sold mostly in fairs and thus a large section of buyers are kept uninformed. Now, by clicking a mouse, buyers will be able to see the design along with the price.
The jackets available in various colours and design are unique and have a market. Apart from tapping the market it is essential to do proper marketing. Moulik hoped to get global response. It may be recalled that sale of Baluchari saris online from the website balucharisaree.in has become very popular. Recently, the buyers of the sari from England, had organised a show to popularise the product. Mr and Mrs Baluchari contest will be held in various social clubs in the city from August.
Moulik said the online store would be ready within 10 days and from August, middle buyers would be able to get the products.