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JK Tyre tops customer satisfaction index

Reflecting improved quality of original equipment fitted tyres in cars sold in India, there has been a significant reduction in customer-reported problems during the past five years in India, according to a JD Power Asia Pacific study.

Homegrown JK Tyre was ranked highest in overall customer satisfaction followed by Chennai-based MRF, said JD Power Asia Pacific 2015 India Original Equipment Tire Customer Satisfaction Index report released on Tuesday.

The overall incidence of problems cited by customers has dropped significantly to 9 per cent in 2015 from 18 per cent in 2010, it said. “That decline is primarily due to a notable reduction in the percentage of reported problems with frequent punctures the most commonly cited problem to 57 per cent from 77 per cent in 2010,” it said.

Commenting on the findings, JD Power Asia Pacific Executive Director Mohit Arora said: ‘‘With the continuous quality and performance improvement of original equipment (OE) fitted tyres over the past five years, customers are increasingly satisfied.’’

According to the study, JK Tyre was ranked highest in overall customer satisfaction with a score of 881 points on a scale of 1,000.
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