Jessica Alba’s company under fire for ineffective sunscreen

The Sin City star’s billion-dollar business prides itself on “safe and eco-friendly household and baby care products”, reported Time Magazine.

But the products have upset consumers, who recently expressed their outrage online over the brand’s SPF 30 sunscreen.Upset users have taken to online retailer Amazon with their reviews, with another upset customer writing, “I’ve tried dozens of different sunscreens and words can’t come close to describing how terrible this product compares even to the cheapest stuff you find at discount stores.” 

However, a representative for Alba’s company released a statement defending the product, insisting the viral accusations represent only a fraction of their customers.