The ‘#WildforLife’ campaign, launched yesterday at the 2nd UN Environment Assembly in Nairobi, aims to mobilise millions of people to make commitments and take action to end the illegal trade in wildlife. The initiative is being backed by celebrities from across the globe, including UN goodwill ambassadors.
Fernandez, a Sri Lankan model, who has starred in Bollywood movies, has lent her support for saving the tiger, while Bundchen said she will fight for sea turtles. “Jacqueline Fernandez is a tiger,” the campaign says.
UN Secretary General Ban Ki-moon said each year, thousands of wild animals are illegally killed, often by organised criminal networks “motivated by profit and greed.”
The UN Chief called on governments and people across the world to support the campaign, which aims to mobilise the world to end the destructive trade. “Preserving wildlife is crucial for the well-being of people and planet alike,” he said.
The UN said profits from the illegal wildlife trade sometimes go into the pockets of international criminal networks, threatening peace and security, and damaging the livelihoods of local communities that depend on tourism.