Millennium Post

ISL organisers, franchises upbeat ahead of season 2

Having surprised the football pundits with its smashing success in the inaugural season, the second edition of Indian Super League that begins on Saturday, has doubled its sponsorship revenue with the franchise owners expecting to break even by the end of the fourth year. The ISL venture, which features some of the top international footballers though mostly in their early thirties, became an instant hit, attracting a huge number of fans to the venues in all eight cities. The tournament organised by the IMG-Reliance along with broadcast partners Star Sports and approved by the All India Football Federation became the fourth most attended league in the world in its inaugural season itself.

In its second year, the league, which kicks off with a match between defending champions Atletico de Kolkata and Chennaiyin FC at the Jawaharlal Nehru Stadium in Chennai on October 3, has got positive response from the corporate world and it is learnt that the sponsorship revenue earned by the ISL 
organisers has touched Rs 100 crore.
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